Product-based brands’ percentage in the market is increasing on a daily basis. It is also a fact that these product based brands mostly play on their first impression.
The convention created by the traditional shopping experience is not effective anymore. Consumers demand a good shopping experience that includes custom packaging.
In the last 10 years, many new brands have taken over the market with their extraordinary packaging and branding ideas. Almost 60% of consumers that walk into your store or look at your website are likely to get attracted by the product that has custom packaging.
It has become an essence to offer exciting customer shopping experiences and build a bond between consumer and brand.
The packaging of each product should be unique because packaging influences the buyer’s decision. Custom boxes are known to be one of the most cost-effective ways of packaging your product. It’s great to know that you can customize your product packaging according to your desire and the needs of the customer.
For shipments within Canada (by freighter, rail, air or road), the packaging material must be strong enough to protect the product from any damage with the best custom-printed boxes Canada has to offer. It also avoids the inconvenience of transporting different products. In recent years, custom boxes are used for printed packaging and are popular with customers because they can be used for all types of packaging. Several important points illustrate the importance of this custom packaging, in a very special way.
What is a customized package?
Getting yourself customized packaging can help you convey your brand message to consumers. There are many ways to enhance the attraction of a product via custom patterns, themes of design, shapes, and colours.
Printing effects such as hot stamping, UV special printing and embossing are also available at five printing.
Packaging contributes to the identification of a product and can convey information about the brand, the product and its owner.
Your packaging protects your product from any outside damage. You must check the strength of your packaging material as well.
There are three groups of packaging: primary, secondary and tertiary. Primary packaging means the basic packaging of a product that is undertaken by the purchaser.
Other types like tertiary and secondary are mostly used during custom carton packaging. This is the packaging of the product, usually in film, box, carton, pallet, etc. to be shipped to different locations. Good packaging involves a series of processes, including. Design, build, simulate and evaluate.
Why Choose Custom Boxes?
Custom-printed boxes are one of the best and most unique ways to pack your product before its launch. It will help your product stand out among other similar products. If you want to enhance the aesthetic of your packaging box consider digital printing as well. This makes uniqueness and differentiation from others all the more important for any type of box.
Printed packaging is tailored to create a unique identity and embellish the visual identity of the product. Therefore, when printing custom packaging, the most important thing is to attract customers’ attention and make them excited about the product in the first place. Personalized boxes can be given as a gift to a loved one or used for commercial purposes to promote a product.
Therefore, printed boxes are very effective for adding a nice greeting or product description on the leaves.
The Importance of Custom Packaging
You know how important packaging is, especially cardboard boxes are the key to success. No matter how big, cool, or useful your product is, it won’t go anywhere without the right packaging.
Consider customized packaging as well. Customizable options offer many advantages over standard packaging and are just what you need to add value to your business.
There are multiple questions that you have to consider while custom box packaging your product.
- How much do you value experience when designing product packaging?
- How will these custom inserts help you bring clients and enhance brand loyalty?
- Can it grab the attention of the user?
- Do you have to make it simple or full of colours?
Custom boxes are a great way to add depth and nuance to your product, conveying a message and protecting the product when needed. They can inspire customers to buy, meet their expectations, convey key information and enhance the overall look and feel of the packaging.
Customized packaging is your first impression
Customized packaging makes a great first impression. Imagine you just bought your first product from a new company. Custom packaging when seen for the first time gives you a mesmerizing look. Even though it’s a custom box with the company’s logo on it, it looks a bit dark.
The packaging itself doesn’t look like cardboard either. It looks so soft. It’s elegant. It’s subtle. the quality of the product seems high without even opening your custom box. This is the first impression the brand wants to convey, and it has full control over the elements inside the packaging.
Customized packaging as a brand marketing tool.
High quality, natural, mysterious or fun – these are all ways in which custom packaging can express a product. It is important to choose the right combination of colour and material. The placement of graphics also plays an important role. It’s like you are putting a puzzle together to make one wonderful image of your brand and product. Your packaging should tell a story to engage consumers. Every brand wants to be meaningful to its customers and connect with them.
It creates customer satisfaction
Providing consumers with a fun unboxing experience is as crucial as selling the product itself. This is especially important when it comes to e-commerce businesses that don’t have the “shelf display” of a retail store – e-commerce businesses need to impress customers in some way, and product packaging can do just that.
Product Safety and Protection
In addition to providing your customers with a pleasant shopping experience, it is also important to ensure that your products reach them when they leave your warehouse. No matter how great your product is, or what problem it solves, it’s useless if you can’t guarantee that it will reach your customer in one piece. Custom rigid shoulder neck boxes ensure your products get from A to B safely. When you combine custom boxes with the best packaging materials to keep your products safe, you never have to worry about product safety anymore.
Custom boxes from viveprinting are cost-effective because they are made from corrugated cardboard. Corrugated cardboard is sustainably manufactured from wood and old corrugated cardboard. In Canada, the industry’s recycling rate has been around 90% for the past eight years and was 96% in 2018, making it not only very economical to manufacture, but also recyclable. Cost-effectiveness is great, but did you know that custom packaging can also help your business increase sales?
Raise popularity of the brand
A custom box that is easily reusable, cost-effective and true to your brand can increase brand awareness and set you apart from your competitors. Creative and custom designs that are unique to your brand can help you achieve your brand awareness goals and more.
Store important information that customers need.
Everything a customer needs to know before buying your product can be found on the packaging. Is your company environmentally friendly and using environmentally friendly packaging? Let your customers know about your commitment to keeping the planet safe. Brief description, ingredients and expiration date are available at … All of these are the kinds of information potential buyers look for on packaging before purchasing a product. The more information the better. By creating custom packaging boxes, you can ensure that the message you want to convey finds a place on the packaging.
Raise environmental awareness.
Custom, right-sized boxes have another benefit: less packaging waste. Fewer boxes require less material to craft, and fewer voids to fill. And, since the boxes are just printed, they can be tossed in the recycling bin when you’re done.
Custom packaging boxes are a versatile and cost-effective option for packaging your products. They can be used to protect products in transit, store and organize products, and label products. These boxes are also a sustainable option as they can be recycled and reused. If you need help creating custom-printed boxes with inserts please contact us. We can help you customize your packaging inserts. With our simple procedure, you’ll have the packaging you deserve in no time.
If you have any questions about custom box design or selection, you can contact our experts in viveprinting. Our creatives create professional and elegant custom prints that perfectly identify and describe your product in detail.
Viveprinting Canada is great when it comes to packaging, and even gives you tips on how to DIY your packaging to help you save money. However, when you cooperate with us, you can also enjoy our services at a reasonable price. Let us equip your brand with a unique, high-quality box. You will be glad to choose us.