Business cards do exactly the same job for you as does the brochures and booklets for a company or its product. Business cards speak a lot about you and can position yourself effectively if some heed is paid in their designing and printing. For marketing and sales personnel, the business cards are must as they play a pivotal role in developing relationships and act as reminders as well. A well designed visiting card can create awe inspiring impressions in the minds of those to whom cards are given. So you can effectively and efficiently promote yourself and your company through the easy medium of business cards as they are cheap yet effective. One has a lot of choices regarding design and printing of business cards. Standard cards are available in readymade designs and are cheap as well besides take less time to get ready. If one wants something different in the cards then he can go for custom printing which enables him to design a card of his own choice. Gloss coating can be provide an extra edge as it gives the cards a shine and protect it from natural elements as well. It makes the card look attractive.